Event Marketing & On-Site Presence
Bluebonnet x Teton Ridge
“The official nutrition partner of The American Western Weekend”
Secured category exclusivity, a national commercial spot, expanded digital and event initiatives, around the 2024 American Rodeo and associated events through strategic negotiations with Teton Ridge.
Booth Design & STRATEGY
Directed creative and foot-traffic strategy while coordinating across teams, partners, and the venue, with full budget oversight.
Arena Ribbon Boards (Fascia)
Designed and developed all arena ribbon boards, creating high-impact visuals, developed specifically for Globe Life Field’s LED system.
Programs used: Adobe After Effects
COMMERCIAL SPOTS
Commercial spots played during broadcast on FOX and FX1, as well as in-arena video boards.
✓ Creative strategy to drive awareness and web traffic
✓ Production, video editing and delivery
*30s spot was produced and edited by me, using existing and newly-shot video footage.
ADDITIONAL High-Value Event Branding
✓ “Bluebonnet Athlete Village”
✓ Branded Show Pads for the Performance Horseman
✓ In-arena signage
✓ Branded video board replay wipes
ADDITIONAL Broadcast Features
✓ “Bluebonnet Champions Walk”
✓ Athlete interviews & brand placements
✓ Replay wipes
✓ Team Roping awards presentation
HIGHLIGHTS
REAL-TIME EVENT VIDEOS
ADDITIONAL EQUINE Event Leadership
Google / Android Wear
Partner + EVENT SUPPORT
Oversaw the launch of over 20 smartwatch models across 14 brands. Collaborated with partners to bring co-marketing campaigns to life, provide onsite support, and manage complex deliverables across high-profile moments.
Android Wear x MICHAEL KORS
NY FASHION WEEK
Supported Michael Kors’ smartwatch debut at New York Fashion Week with on-site runway preparations, press engagements, launch event, and co-branding execution.
Android Wear x Emporio Armani
featuring Shawn Mendes
Provided on-set support and co-branding oversight during the Emporio Armani × Android Wear editorial production.
Android Wear @ Baselworld
Supported design & development of press event materials, press releases, and onsite activations across multiple partners including Fossil Group, Tag Heuer, Guess, Movado, and more.
✓ Executive speech writing and presentation design
✓ Support for press events, securing extensive coverage, including a Fast CoDesign article
✓ Provided on-site event support for internal teams and partners
✓ Directed high-profile launch campaigns with major partners like Michael Kors
Partner Programs & Events
Led partner marketing for the Technology and Service Partner Channels, including partner event planning and support, driving over 30% and 130% YoY growth.
✓ Project Management
✓ Brand Strategy & Guidelines
✓ Competitive Analysis
Bluebonnet is a feed supplement nutrition company.
✓ Consumer Insights
✓ Creative Direction
✓ Product Naming & Positioning
REBRAND STRATEGY + Consumer Insights
Spearheaded a strategic rebrand and merger of the Bluebonnet Feeds and Stride Animal Health brands. Utilized comprehensive consumer and market analysis, increasing traffic from branded search by 30% and 200% from organic social media, within one quarter.
Bluebonnet Feeds / Stride Animal Health
BRand STRategy & Management
Google / Pixel + Pixelbook
Pixel 3 x YouTube Music
✓ Pixel 3 and YouTube Music partnership management
✓ Co-branding management and approvals for Pixel 3 launch with YouTube Music, Google Store, and retail partners
✓ Led coordination across integrated marketing teams, content development and sales initiatives
College Partnerships + Campaign
PixelBook x YouTube TV
✓ Education product positioning and copywriting
✓ YouTube TV partnership management
✓ Oversaw all creative and launch executions for all college campuses nationwide
✓ Pixelbook brand management and approvals across all retail partners, including colleges, Best Buy and Google Store
✓ Led internal collaboration and planning efforts between Pixelbook, YouTubeTV, ESPN partner leads, and Google social media teams
Partner collaborations & retail
Android Wear Partnerships
SMartwatch collaborations
ANDROID WEAR x BEST BUY
✓ Drove strategic retail marketing initiatives with Best Buy and Amazon
✓ Creative direction for new Android Wear fixtures, including collaboration and approvals across partners
✓ Managed and optimized all retail advertising campaigns
✓ Achieved a 250% increase in Amazon sales and a 163% CTR improvement
Winter Watch Face Collection
✓ Project-managed launch
✓ Lead collaboration efforts with all partners, including the CFDA and designers, watch brands, and developers
✓ Developed product messaging and authored launch blog post
>300K
VISITS
>20K
DOWNLOADS
Design & Creative
✓ Creative direction & messaging
✓ Music sourcing & licensing
✓ Video editing & final delivery
Directed, Edited & Delivered
These video projects were creatively directed, scripted, edited, and delivered by me.
All footage was captured by trusted videography partners.
My Video Work
Original video work - shot and edited solely by me. Filmed on a Canon EOS R6.
My DESIGN Work
All visuals in this section were created by me from concept to final design.
Programs used include: Adobe Photoshop, Adobe Procreate, and Canva.
My Photography Work
All imagery in this gallery is my own work, from capture to edit. Shot on a Canon EOS R6.
Other Projects
Lorem ipsum. Programs used: Adobe Audition, SquadCast, Riverside, podcast hosting platforms.
