Brand Strategy & Management
Bluebonnet Feeds / Stride Animal Health
REBRAND STRATEGY + Consumer Insights
Spearheaded a strategic rebrand and merger of the Bluebonnet Feeds and Stride Animal Health brands. Utilized comprehensive consumer and market analysis, increasing traffic from branded search by 30% and 200% from organic social media, within one quarter.
✓ Project Management
✓ Brand Strategy & Guidelines
✓ Competitive Analysis
✓ Consumer Insights
✓ Creative Direction
✓ Product Naming & Positioning
Bluebonnet is
a feed supplement
nutrition company.
Google / Pixelbook
College Partnerships + Campaign
PixelBook x YouTube TV
✓ Education product positioning and copywriting
✓ YouTube TV partnership management
✓ Oversaw all creative and launch executions for all college campuses nationwide
✓ Pixelbook brand management and approvals across all retail partners, including colleges, Best Buy and Google Store
✓ Led internal collaboration and planning efforts between Pixelbook, YouTubeTV, ESPN partner leads, and Google social media teams
Partner collaborations & retail
ANDROID WEAR x BEST BUY
✓ Drove strategic retail marketing initiatives with Best Buy and Amazon
✓ Creative direction for new Android Wear fixtures, including collaboration and approvals across partners
✓ Managed and optimized all retail advertising campaigns
✓ Achieved a 250% increase in Amazon sales and a 163% CTR improvement
Winter Watch Face Collection
✓ Project-managed launch
✓ Lead collaboration efforts with all partners, including the CFDA and designers, watch brands, and developers
✓ Developed product messaging and authored launch blog post
>20K
DOWNLOADS
>300K
VISITS
