Event Marketing & On-Site Presence
Booth Design & STRATEGY
Directed creative and foot-traffic strategy while coordinating across teams, partners, and the venue, with full budget oversight.
Arena Ribbon Boards (Fascia)
Designed and developed all arena ribbon boards, creating high-impact visuals, developed specifically for Globe Life Field’s LED system.
Programs used: Adobe After Effects
COMMERCIAL SPOTS
Commercial spots played during broadcast on FOX and FX1, as well as in-arena video boards.
✓ Creative strategy to drive awareness and web traffic
✓ Production, video editing and delivery
*30s spot was produced and edited by me, using existing and newly-shot video footage.
ADDITIONAL High-Value Event Branding
✓ “Bluebonnet Athlete Village”
✓ Branded Show Pads for the Performance Horseman
✓ In-arena signage
✓ Branded video board replay wipes
ADDITIONAL Broadcast Features
✓ “Bluebonnet Champions Walk”
✓ Athlete interviews & brand placements
✓ Replay wipes
✓ Team Roping awards presentation
HIGHLIGHTS
REAL-TIME EVENT VIDEOS
ADDITIONAL EQUINE Event Leadership
Android Wear x MICHAEL KORS
NY FASHION WEEK
Supported Michael Kors’ smartwatch debut at New York Fashion Week with on-site runway preparations, press engagements, launch event, and co-branding execution.
Android Wear x Emporio Armani
featuring Shawn Mendes
Provided on-set support and co-branding oversight during the Emporio Armani × Android Wear editorial production.
Android Wear @ Baselworld
Supported design & development of press event materials, press releases, and onsite activations across multiple partners including Fossil Group, Tag Heuer, Guess, Movado, and more.
✓ Executive speech writing and presentation design
✓ Support for press events, securing extensive coverage, including a Fast CoDesign article
✓ Provided on-site event support for internal teams and partners
✓ Directed high-profile launch campaigns with major partners like Michael Kors
