Social Media & Content
SCALABLE SOCIAL CONTENT
TEam BLUEBONNET
Create a scalable content series that featuring key sponsored riders and customers leading up to The American and rebrand launch.
>2.8M views
2X web traffic
✓ Built a creative strategy that drives acquisition and strengthens audience loyalty
✓ Maximized resources by producing multi-platform, adaptable content
✓ Showcased authentic customer voices to humanize and uplift the brand
HIGHLIGHTS
Platform-Specific content
HIGHLIGHTS
REAL-TIME EVENT VIDEOS
Hero Content Series
Fueled By Bluebonnet
Developed Bluebonnet’s first hero video series, grounded in customer insights and brought to life through real customers and perspectives that connected with our core audiences.
✓ Content strategy, creative direction, agency management, and on-site direction/support
✓ Collaboration with sponsored riders on amplification through owned channels to increase reach
✓ Capture a variety of content throughout production, including behind-the-scenes and product testimonials, to maximize resources and content output
Some of us chase THE FEELING OF GREATNESS, WHILE some SEEK THE quiet mornings in the barn. But all of us find something in these horses that pushes us forward. SOMETHING UNSEEN.
It’s my journey, and what fuels IT
is more than meets the eye.
Cynthia Hall
Erin Taormino
Shelley Morgan
Bud Lyon
