PORTFOLIO
Marketing Manager – Western Events & Brand Activation
Creative Design & BRAND
Social Media Strategy & Content Creation
Event Marketing & On-Site Presence
Sponsor & Brand Collaborations
Sponsor Fulfillment & Activation
Website Management & Design
DESIGN, CREATIVE & SPECIAL SKILLS
Social Media & Content
TEam BLUEBONNET
Create a scalable content series that featuring key sponsored riders and customers leading up to The American and rebrand launch.
>2.8M views
2X web traffic
✓ Built a creative strategy that drives acquisition and strengthens audience loyalty
✓ Maximized resources by producing multi-platform, adaptable content
✓ Showcased authentic customer voices to humanize and uplift the brand
HIGHLIGHTS
Social-first video edits
HIGHLIGHTS
REAL-TIME EVENT VIDEOS
Fueled By Bluebonnet
Hero Content Series
Developed Bluebonnet’s first hero video series, grounded in customer insights and brought to life through real customers and perspectives that connected with our core audiences.
✓ Content strategy, creative direction, agency management, and on-site direction/support
✓ Collaboration with sponsored riders on amplification through owned channels to increase reach
✓ Capture a variety of content throughout production, including behind-the-scenes and product testimonials, to maximize resources and content output
Some of us chase THE FEELING OF GREATNESS, WHILE some SEEK THE quiet mornings in the barn. But all of us find something in these horses that pushes us forward. SOMETHING UNSEEN.
It’s my journey, and what fuels IT is more than meets the eye.
Event Marketing & On-Site Presence
Bluebonnet x Teton Ridge
“The official nutrition partner of The American Western Weekend”
Secured category exclusivity, a national commercial spot, expanded digital and event initiatives, around the 2024 American Rodeo and associated events through strategic negotiations with Teton Ridge.
Booth Design & STRATEGY
Directed creative and foot-traffic strategy while coordinating across teams, partners, and the venue, with full budget oversight.
Arena Ribbon Boards (Fascia)
Designed and developed all arena ribbon boards, creating high-impact visuals, developed specifically for Globe Life Field’s LED system.
Programs used: Adobe After Effects
COMMERCIAL SPOTS
Commercial spots played during broadcast on FOX and FX1, as well as in-arena video boards.
✓ Creative strategy to drive awareness and web traffic
✓ Production, video editing and delivery
*30s spot was produced and edited by me, using existing and newly-shot video footage.
ADDITIONAL High-Value Event Branding
✓ “Bluebonnet Athlete Village”
✓ Branded Show Pads for the Performance Horseman
✓ In-arena signage
✓ Branded video board replay wipes
ADDITIONAL Broadcast Features
✓ “Bluebonnet Champions Walk”
✓ Athlete interviews & brand placements
✓ Replay wipes
✓ Team Roping awards presentation
ADDITIONAL Event Leadership
Google / Android Wear
Partner + EVENT SUPPORT
Oversaw the launch of over 20 smartwatch models across 14 brands. Collaborated with partners to bring co-marketing campaigns to life, provide onsite support, and manage complex deliverables across high-profile moments.
Android Wear x MICHAEL KORS
NY FASHION WEEK
Supported Michael Kors’ smartwatch debut at New York Fashion Week with on-site runway preparations, press engagements, launch event, and co-branding execution.
Android Wear x Emporio Armani
featuring Shawn Mendes
Provided on-set support and co-branding oversight during the Emporio Armani × Android Wear editorial production.
Event Marketing & On-Site Presence
Android Wear @ Baselworld
Supported design & development of press event materials, press releases, and onsite activations across multiple partners including Fossil Group, Tag Heuer, Guess, Movado, and more.
✓ Executive speech writing and presentation design
✓ Support for press events, securing extensive coverage, including a Fast CoDesign article
✓ Provided on-site event support for internal teams and partners
✓ Directed high-profile launch campaigns with major partners like Michael Kors
Partner Programs & Events
Led partner marketing for the Technology and Service Partner Channels, including partner event planning and support, driving over 30% and 130% YoY growth.
Partner collaborations & retail
Led partner marketing for the Technology and Service Partner Channels, including partner event planning and support, driving over 30% and 130% YoY growth.
Winter Watch Face Collection
✓ Project-managed launch
✓ Lead collaboration efforts with all partners, including the CFDA and designers, watch brands, and developers
✓ Developed product messaging and authored launch blog post
>300K
VISITS
>20K
DOWNLOADS
ANDROID WEAR x BEST BUY
✓ Drove strategic retail marketing initiatives with Best Buy and Amazon
✓ Creative direction for new Android Wear fixtures, including collaboration and approvals across partners
✓ Managed and optimized all retail advertising campaigns
✓ Achieved a 250% increase in Amazon sales and a 163% CTR improvement
BRand STRategy & Management
✓ Project Management
✓ Brand Strategy & Guidelines
✓ Competitive Analysis
Bluebonnet is a feed supplement nutrition company.
✓ Consumer Insights
✓ Creative Direction
✓ Product Naming & Positioning
REBRAND STRATEGY + Consumer Insights
Spearheaded a strategic rebrand and merger of the Bluebonnet Feeds and Stride Animal Health brands. Utilized comprehensive consumer and market analysis, increasing traffic from branded search by 30% and 200% from organic social media, within one quarter.
Bluebonnet Feeds / Stride Animal Health
Google / Pixel + Pixelbook
Pixel 3 x YouTube Music
✓ Pixel 3 and YouTube Music partnership management
✓ Co-branding management and approvals for Pixel 3 launch with YouTube Music, Google Store, and retail partners
✓ Led coordination across integrated marketing teams, content development and sales initiatives
College Partnerships + Campaign
PixelBook x YouTube TV
✓ Education product positioning and copywriting
✓ YouTube TV partnership management
✓ Oversaw all creative and launch executions for all college campuses nationwide
✓ Pixelbook brand management and approvals across all retail partners, including colleges, Best Buy and Google Store
✓ Led internal collaboration and planning efforts between Pixelbook, YouTubeTV, ESPN partner leads, and Google social media teams
Design & Creative
✓ Creative direction & messaging
✓ Music sourcing & licensing
✓ Video editing & final delivery
Directed, Edited & Delivered
These video projects were creatively directed, scripted, edited, and delivered by me.
All footage was captured by trusted videography partners.
My Video Work
Original video work - shot and edited solely by me. Filmed on a Canon EOS R6.
My DESIGN Work
All visuals in this section were created by me from concept to final design.
Programs used include: Adobe Photoshop, Adobe Procreate, and Canva.
My Photography Work
All imagery in this gallery is my own work, from capture to edit. Shot on a Canon EOS R6.
Other Projects
Lorem ipsum. Programs used: Adobe Audition, SquadCast, Riverside, podcast hosting platforms.
