PARTNERSHIPS & EXPERIENTIAL MARKETING
Bluebonnet x Teton Ridge
BRAND COLLABORATIONS | PRODUCT LAUNCH | CONTENT & MESSAGING
Title
Partner Marketing Manager
Company
Dates Employed
August 2015 - May 2017
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Booth Design & Strategy
>300K
VISITS
>20K
DOWNLOADS
Product Launch: Project-managed launch
Partnerships: Lead collaboration efforts with with CFDA, watch and developer partners
Copywriting: Authored launch blog post
30s Spot
>300K
VISITS
>20K
DOWNLOADS
Product Launch: Project-managed launch
Partnerships: Lead collaboration efforts with with CFDA, watch and developer partners
Copywriting: Authored launch blog post
Ribbon Boards (Fascia)
LED digital boards that go around the inside of Globe Life Field. The challenge with these are that they’re BIG, but very low resolution at 48 and 24 “pixels” tall (i.e. # of giant light bulbs), so we can’t punch a lot of detail in there (like realistic horse images, for example).
Placements: The Right Field and Main Ribbon Board
