Google Hardware Partnerships
Partner Marketing Manager
Pixel 3 & YouTube Music
Integrated Marketing & Partnership Lead
Lead the YouTube Music Partnership to offer 6 months of free YouTube Music to qualifying customers.
Scope of Work
Included project, partnership and creative management across teams: launch event, press, digital maketing and TV, events and retail.
Coordinated Google Store placement for YouTube Music offer.
Drove gloabl creative and legal approvals.
Pixelbook, Pixel Slate, & YouTube TV
Integrated Marketing & Partnership Lead
Scope of Work: Included project, partnership and creative management across teams, launch event, press, digital marketing and TV, events and retail.
Coordinated with social teams on @madebygoogle placement, concept and timing
Partnered with YouTube TV to secure the license for a relevant content from networks.
Pixel Slate positioning in education
Review insights, key value propositions, differentiators and barriers to purchase to determine positioning.
Scope of Work: Define strategy and present to leadership, product managers, and legal.
Write content & design placements.
Amazon Account Management & Marketing
Scope of Work: Marketing strategy, creative and optimization. Project management. Contract negotiations.
Year: 2017 - 2018
Lead negotiations, scripting and filming of video for Launchpad homepage and social placements.
Facebook video out-performed expectations with >182K views.
Coordinate across marketing programs, including AMS, to maximize impact.
Content overhaul for product pages.
Create consistent marketing look/feel across all channels.
Optimize for mobile experience, key features and barriers to purchase.
Whistle Partner Program
Developed and managed a scalable partner program to manager inbound non-profit, retail, wholesale, and marketing partnership requests.
Scope of Work: Partnership evaluations and system management. Inbound marketing
Integrated Marketing & Partnerships
Launched more than 20 watches with over 14 partner brands
Manage marketing relationships with watch hardware partners, focusing on: product launches, integrated marketing, strategic co-branding initiatives and content development.
Including content development for executive speeches, social, announcements and launch campaigns.
Creative lead for platform channel marketing activities.
Android Wear fixture - Best Buy
Creative director for the launch of the new Android Wear fixture in Best Buy for Q4 2016.
Scope of Work: Differentiate Android Wear watches in a cluttered and fragmented wearables section in Best Buy.
Winter Watch Face Collection
Launched the 2015 Winter Watch Face Collection, resulting in 300K+ visits and 20K+ app downloads (Dec 15 - Jan 5) to position Android Wear watches as the best in wearables fashion.
Scope of work: Partner & Designer Relationships. Creative Director. Launch planning. Copywriter for announcement blog post.
Launch blog post.
Finding The Feel
Podcast launch, Production & Promotion
Horse training from the human perspective. Much like NBA or NFL players do for the general public, we seek to make professional horsemen/women relatable to the everyday horse person, and empower improved horsemanship through extraordinary examples.
1) Make the world of elite horses accessible to the everyday horse person
2) Build a more intimate relationship within the performance horse industries 3) Provide value from experts
Finding The Feel - a podcast
Each interview is focused on sharing the value, mentality, and habits that make that guest successful as an elite horse person. Developed branding guidebook, guest and PR one-pagers. Graphic design for all content.
Promoted through trainer and guest relationships, organic and paid social media, CRM, and networking.
Host & producer
Episode featured & social images
Content creation for each episode designed for easy and visual social sharing.
Grow and manage email list.
Build trust with listeners and develop a community around the podcast.
Drive listens and opportunities for sharing.
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